Handbags have become one of the most coveted items in the luxury goods market. The desirability, visibility and accessibility of luxury handbags have atributed to their strong performance and widespread recognition.
More and more, the world wide web is where consumers confirm their desire for handbag brands, and increasingly, specific model. As consumers shift from the boutique to their smartphones, tablets and computers to learn more about the products they covet.
Digital Luxury Group and Luxury Society are proud to annouce the launch of the World Luxury Index™ Handbags. Unveiling for the first time, a ranking and analysis of the most searched-for handbag brands within the luxury industry, based on the unbiased search inputs coming from global luxury consumers in major search engines.
Our research examines over 130 brands, through 130 million+ searches, in eight countries. In a bid to better understand the search behaviours of consumers seeking both premium brands – such as Coach, Hugo Boss, Calvin Klein, Michael Kors, Kate Spade, Furla and Longchamp – and major luxury brands – such as Armani, Bottega Veneta, Burberry, Chanel, Dior, Fendi, Gucci, Hermès, Louis Vuitton, Ferragamo and Prada. Segmented insights are available upon request.
The British Love Bags
Measuring the total volume of searches by country can be misleading when considering a market’s size. The affinity index (below) looks at the number of handbag searches per 1000 internet users. The UK shows the highest affinity for luxury handbags with 422 searches per 1000 internet users.